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Essi Pöyry
Essi Pöyry, PhD, works as a Senior Researcher at the Centre for Consumer Society Research at the University of Helsinki. Essi’s research focuses on social media, new technologies in sales and marketing, and emerging consumer phenomena. She has widely published her research in distinguished academic journals and frequently comments on topics related to her work in the media. She has been quoted for example in Le Monde, Stern and Bloomberg News. Essi’s public engagements include talks at the Prime Minister’s Office, Design Week, and Flow Festival, for example, as well as serving as a judge for the Effie Awards.
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