Jukka Niittymaa

Jukka Niittymaa is the Head of AI & Innovations at Sherpa, a trailblazer creative agency in the use of generative AI. In his current role, Jukka is at the cutting edge of GenAI, constantly scouting and integrating groundbreaking innovations that ensure Sherpa remains an industry leader in the use of GenAI in creativity.

Jukka is also a sought-after consultant, regularly advising business and marketing leaders on the opportunities, emerging trends, and challenges of Gen AI. Additionally, he is a PhD researcher exploring the impact of GenAI on communication and marketing and a recognized columnist and speaker in the field, sharing insights that shape the future of AI in marketing and beyond.

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