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Lari Eteläniemi
Lari has over 15 years of experience in digital marketing. He combines a strong technical foundation with solid business acumen, gained from working in growth companies. He specialises in search engine and conversion optimisation, and AI-driven marketing solutions, delivering results across Finnish, European, and global markets.
Currently, Lari is the Head of AI, Senior Consultant, and Partner at Hopkins, one of Finland’s leading digital marketing agencies. He has driven measurable growth for industry leaders including Silo AI, Nordea, Fortum, Sanoma, Polar, Veikkaus, S Group, MTV3, and Lumene.
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