Sami Niemelä
Sami is a designer and creative director working at the intersection of business strategy, futures, and design.
Sami has co-founded Nordkapp, one of the most awarded strategic design consultancies in Finland. He has served as the head judge for both Grand One and Vuoden Huiput.
In his 27-year career Sami has worked with numerous large international corporations and contributed to several successful scale-ups and startups, including Oura, Supermetrics and Beddit (acquired by Apple) and Umbra 3D (acquired by Amazon). His work has been awarded with more than 40 design awards and several international patents.
Currently Sami is the Head of Design at In Parallel whose mission is to leverage AI to tackle one of the most significant challenges organizations face: transforming strategic visions into impactful, real-time situational awareness and actions.